Uni2Pia

A Student-Focused Digital Platform for Global Insurance Services

We built a comprehensive digital ecosystem for Uni2Pia, designed to help international students and parents confidently understand and select the right insurance plans through a seamless, multilingual online experience.

Increase in website engagement from international users

+ 0 %

Rise in form submissions after launching optimized landing pages

0 %

Improvement in navigation clarity based on user behavior insights

0 %

Higher

Lead quality through targeted paid campaigns and CRM analysis

Improved

Marketing efficiency using predictive data and analytics tracking

The Challenge

Uni2Pia needed more than just a website, they required a full digital system that simplifies complex insurance services for international students and their families. Their audience came from diverse backgrounds, making clarity, trust, and accessibility essential. They needed a multilingual platform, strong search visibility, data tracking, and performance-driven marketing campaigns to increase inquiries and conversions.

Our Solutions

Website Development

We developed a responsive WordPress-based platform tailored to the needs of international students.
In addition, we created dedicated advertising landing pages for each insurance service to support targeted campaigns and improve conversion rates.

Clear, structured service descriptions
Interactive, user-friendly inquiry forms
Multilingual support for diverse audiences
Clean UI, intuitive navigation, and mobile responsiveness

Performance Marketing & Advertising

To generate qualified leads and drive awareness, we managed full-funnel digital campaigns:

Meta Ads & Google Ads management
Media buying strategy for efficient budget allocation
Ad copywriting focused on clarity and trust

SEO & Organic Growth

We implemented SEO optimization to ensure students and parents could easily find Uni2Pia’s services through search engines.

Keyword targeting for international student insurance
On-page optimization across all service pages
Technical SEO improvements
Video & motion ad scripts designed for student-focused messaging

Data, Tracking & CRM Optimization

To support smarter decision-making and better follow-up:

CRM analysis to improve lead management and response flow
Predictive modeling to understand user behavior and conversion trends
Google Analytics integration for performance tracking
Conversion tracking across landing pages and campaigns

Tools Used

“DevedUp made our services easier for students and parents to understand. The website is clean, simple, and exactly what we needed.”

Start Your Success Story

Your brand deserves a digital presence that reflects its value and drives real results.

Let’s build a solution that helps you grow with clarity, confidence, and impact.